Digitalfex meaning: Digital for Executives. Furthermore "Fex"in (Austrian-) German is someone really into something, someone really good at something.
This term is rather colloquial, not too business suitable for our targetgroup ... but still the name digitalfex is catchy and easy to remember.
The explanation or slogan should bring it back to a serious level. The logo should be modern but business-like. We need to show credibility, professionality, seriousness since our contacts are CEOs/CxOs of large, old-economy companies.
Still our core business - digital - is for sure modern, fresh, smart and state of the art.
So an idea could be to - in some way - seperate "fex" from "Digital" ... either in style, color, capitals or with spaces or similar.
Hope that makes some sense for you :-)