We are building the first ever high-tech, fully climate controlled (year-round growing) greenhouse produce company in the Middle East (based in the United Arab Emirates). We will be producting premium 'vine' produce (tomatoes, capsicum/ peppers, cucumbers, eggplants, and strawberries) with aspirations to expand into leafy greens, herbs & spices over time. We will also expand across the region.
We want to be associated with the following ideas: pure, fresh, premium, clean (water), locally grown, farm-to-table, timeless, technology, luxury, trustworthy, distinct (vs. other produce), a true BRAND (like Harry's is to 'quality shaving products' -- we are to quality tomatoes & peppers).
Some examples of comparable companies we would like to be 'similar to' include: Sundrop Farms (Australia), BrightFarms (USA), Gotham Greens (NYC/ USA), Houweling's Tomatoes (USA), Village Farms (Canada/ USA), Artisana Organics (USA). We want to market ourselves as a consumer products company / global brand would -- not like a typical 'commodity' food company.