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ERA Grizzard Real Estate
We're an innovative Real Estate company in Central Florida who helps families buy and sell homes.
We're looking to create an ad in a magazine that showcases our company in a unique way. We work with people and families across Central Florida discover our unique communities and find their homes. Orlando is made up of many smaller communities or towns that make the area a great place to live. We'd like to create an illustrated map of the area that highlights a few of the communities and matches our branding colors.
I've attached some samples of map ideas. We really like the watercolor look. The map doesn't have to be to scale. However, we'd like the features to be in the general right area. You might need to move things closer to each other for spacing in your art.
We want the map to be playful but still similar to our brand. We want people to get a feel for Orlando just by looking at the map. We're looking for a more illustrated/hand drawn look on the map and less graphics. We also don't want the map to be to "cutesy." It still needs to represent our branding.
Layout
1. Headline on top of ad: Discover Your Piece of Orlando
2. Map/Illustration
3. Smaller Headline closer to bottom of ad: Find your place to call home with a local expert as your guide.
4.Under that smaller contact info: Explore Orlando's communities - ERAGrizzard.com
5: under that: (407) 203-5800 | 10 Central Florida Offices
Here's what we'd like to feature.
Downtown Orlando - Our logo (to represent our office in downtown Orlando)
logo attached
Title: Theme Parks - illustration should be cinderella's castle and a roller coaster
https://www.google.com/maps/place/Walt
Title: Winter Park - illustration should be a line of luxury stores with palm trees
https://www.google.com/maps/place/Winter
Title: Downtown Orlando - illustration - swan boat on Lake Eola
https://www.google.com/maps?q=downt…gQ_AUIBygB
swan boats - https://www.google.com/search?q=swa…8Q_AUIBigB
Title: Windemere - illustration - golfing and luxury/mansion home/s
https://www.google.com/maps?q=winde…8Q_AUIBygB
images - https://www.google.com/search?q=win…gD&dpr=1.5
Title: Lake Nona - someone bicycling, possibly a park
https://www.google.com/maps/place/Lake
images - https://www.google.com/search?q=lak…YQ_AUICCgD
Title: Universities - gold graduation cap (this will be UCF but we can't say UCF)
https://www.google.com/maps/place/University
Title: Winter Garden - illustration the Winter Garden arch
https://www.google.com/maps?q=winte…sQ_AUIBygB
http://blog.eragrizzard.com/hometal…burb-video
Title: Upscale Shopping - illustration of the millenia mall
https://www.google.com/maps?q=mille…wQ_AUIBygB
https://www.google.com/imgres?imgur…83SQNPBz8=
Title: Boating - illustration boating on Lake Conway
https://www.google.com/maps?q=lake+…8Q_AUIBygB
Title: Conservation Land - natural area/trees (Wekiwa area)
https://www.google.com/maps/place/Wekiwa
I4 is the highway that runs up the center of Orlando. We'd like it to be on the map
Additional elements to "fill out" the map
palm trees
oranges
alligator
sandhill cranes
homes
Map of Orlando
https://www.google.com/maps/place/Altamonte
Our colors:
ERA Red- C2 M100 Y85 K6
ERA Dark Red- C9 M100 Y54 K40
ERA Navy- C100 M84 Y0 K30
Example of branding - https://drive.google.com/file/d/0Bz…sp=sharing
Print Ad Specs:
Trim size: 8.375 + 10.875
Full Page with Bleed: 8:675 + 11.125
Full Page w/o bleed: 7.5 + 10
High resolution (300dpi), flattened PDF files, with fonts embedded, are preferred.
High resolution TIF and EPS files (with fonts converted to outlines) are also acceptable