*****UPDATED 02/11/19 12:42PM EST*****
Updated Creative Brief
- loves to play video games (Guitar Hero in particular)
- loves cooking
- loves playing the guitar and sings
- enjoys reading
- enjoys technology
Brand concepts to think about:
- Professional people have personalities and lives beyond their work. Example: (https://images-platform.99static.co…BWYI2jFZnk)
- culturally neutral
- it’s all about their personality, all about THEM
- Alyce magic
- Professional relationships
What we want to see:
- Illustration examples placed on our website. They should feel cohesive to the website design. Use these pages for examples:
- Marker/pencil/pen line work-- we love a more sketchy/textual line work.
- Flourishes that exude the ‘Alyce magic’ (stars, sparkles, circles; these should be subtle and added as enhancements -- not a main focal point)
- feel free to play with color palette saturation/opacity; tweak them as you see fit
knock out the model from the background (use white or beige or some other color)
- we want the model to still be the forefront of the design, with graphical elements being as assets to help explain the message.
- model should stand out, and graphic elements should help convey the message/story we are trying to tell.
In an era of copycat designs, you see a lot of work that looks awfully familiar. When we started this project, we wanted to distance ourselves from what you typically see in illustration these days (cartoony looking people with flowing appendages). We want our designs to be more around the people using our product and how it empowers them to build a stronger relationship and make someone's day with thoughtful gifting. And we wanted to go back to our graphic design roots and incorporate illustration styles to really make those images of our customers speak to a viewer.
The image itself should convey a message of success or accomplishment - ala a job well done and would ideally be the first thing a customer sees on our website (hero image).
As far as what style we're looking for... we're not sure! We've included several examples below... we like simple line art to help support the message of the image, but we also like in-depth illustration to really make the picture stand out. A middle ground between both may work as well! We're including a stock photo for you to use - https://drive.google.com/open?id=1D…VA5CQjSKoM
and feel free to check out our site to see our current style and feel - http://www.alyce.com
We look forward to the work that gets created and good luck!