The website will have several categories by format of content (for example video training in bleu, short video in yellow, articles and business case in green...). It's important that we could simply understand what is the content about when we'll look at the color of it.
To assign one color by category, you'll be able to use colored variation of the logo (it's not obligated, it's your own choice, but this logo colored could help you to design a full integrated theme).
To see what a website with this kind of color code looklike, you can navigate on http://www.arretsurimages.net. As you'll be able to see on this site, color are discreet but they allow to have a better understanding of the content of each category.
You can also consult this website : http://www.webmarketingjunkie.com/
We would like a template as simple as this one to direct our customer on area we want when we'll have to sell a product.
You can also use a picture joined to display a rss flow. Same thing, your are free to do the best ! ;-)
Another point. Each week we will have to sell a new video training. For that we need a specific area at the top of the website to catch the attention of our visitor.
A simple version for the sell page should be welcome ! ;-)
Here is an example : http://www.webmarketingjunkie.com/c…ne-formule