CertifiedKnowledge.org will be an online video training site for the Google AdWords community. CK is a new business unit for bg Theory, an educational and training organization specializing in the online marketing industry.
Access to Training/How-to videos on advanced pay per click tactics
Access to Forums moderated by paid search industry experts
Access to Tools that aide the ppc analysts in measuring data for account optimization.
Beta Price for a limited time only will be $79 a month, that will jump to $99 a month once out of beta - we would like this pricing information highlighted on the page.
The bulk of the website is already finished as we launch CK into beta the week of 4/5 but are in a fast need for a homepage design. The homepage of the site needs to educate and entice visitors to purchase a paid membership to access the content of the site.
CKs audience will be a combination of marketing agencies, in-house/corporate marketers, and small business owners. Most of our audience will be technically savvy, but not all - so the design needs to be extremely user friendly even for a non-tech audience, but still speak to the tech-savvy and highlight ck as an authoritative brand for tech information. The design should have a clean, fresh, look and feel (think smashingmagazine.com designs) with an emphasize on call to actions.
This project is for the design of certifiedknowledge.org homepage design and wordpress theme which will manage the free,static pages of the ck site.
Header: I have attached CK's logo, please pull colors from the logo as we would like a palette of blue, gray/silver, and white. Should be a login link or button at the upper right of the page.
Navigation: Features, Pricing, Blog, Free Lessons, and Sign Up.
Footer: Bar with icons for Facebook, Twitter, YouTube, and RSS above footer navigational links. Nav links are Terms of Service, About Us, and Contact Us as well as a copyight for bg Theory LLC
Pages: Header, Footer, and Navigation on each page with a single blank content column.
*CK tag line/messaging
*Call to Action/Pricing
Each tour image should have space for 1-2 sentences of descriptive content and space for a screenshot/graphic.
The bottom half of the page should contain 3 content boxes:
*Free AdWords Lessons (will have thumbnail image of embedded video)