Asian Americans Public Affairs Assocation
I'm a volunteer working with an Asian-American California organization called the Asian Pacific Islander American Public Affairs Association (APAPA) that sponsors annual voter education forums and voter registration drives that is in great need of not only remaking their existing web site (http://www.apapa.org) but also launching a initial a local version of a San Francisco Bay Area chapter web site.
We are trying to create a site for bringing together locally elected officials, candidates for the 2010 election cycle, and Asian American community members (see PowerPoint wireframe mockup) for those in the SF Bay Area. The current http://www.apapa.org web site could use a makelift, but because there is someone already updating/maintaining it, it would be hard to do a complete switchover right away. So I'd like a new design to be used as a template for the Bay Area Chapter, which could then be adopted by the organization as a whole.
Further down the road, I would like to use the website to create a robust volunteer management system for all the events/activities that occur not only locally but also state and nationwide.
We're focusing on spotlight elected officials and/or candidates running for the 2010 election cycle, Asian American San Francisco Bay Area Voters, and corporate sponsors.
1. The first category is to provide information about events to community members. It should advertise activities/events that are going on in the SF Bay Area.
2. The second group is targeted at Asian Americans who may not have even registered to vote or want the basics to be more civically engaged. It should reflect a compelling vision of the importance of being involved. For more background information, see a writeup here by one of our members: http://www.apapa.org/pdf/2008/plant…e_seed.pdf
3. The design should have youth/student appeal since this is the group that the organization is trying to have more people. But everyone is in agreement that it has to look professional given our need to attract corporate sponsors for funding purposes that APAPA is the largest grass-roots organization for politcally-involved Asian Americans.
4. Finally, the fourth group of people is to encourage officials (and candidates) to disseminate more info to their constituents. We want the web site to be an extension of what's already being done with the voter education and voter registration drives. It should be a site where issues can be discussed/and information about candidates is included.
1. The front page (see wireframe0.ppt) should be more action oriented. APAPA often advertises about events, fundraisers and most importantly issues that required my sending email to my representative. The front page should immediately grab people and give them the ability to do stuff right then and there (sign-up, find elected representative positions, participate in an e-mail campaign, RSVP to an event, etc.)
2. The other sections (wireframe1.ppt) that will be more content-based. Page 4 is used to demonstrate how there will be a page dedicated for elected officials/candidates by aggregating their Twitter feeds. We do want to have the ability to do a monthly spotlight on a prominent APA community member.
3. This organization is non-partisan, so colors with just blue or just red should not be used. But if you use either of colors, use a combination that is balanced.
4. APAPA already has a logo, but any touchups/improvements would be welcomed. It looks sort of stale to me. I would more than welcome a logo redesign if it would help accentuate a more modern look.
5. Right now the existing apapa.org web site is being updated by simple HTML. We use no content management system, so keep in mind we're working with very basic tools for updating the site.
Regardless, please be creative with your suggestions! The PPT docs are only meant to help provide a general direction.