EPR-squared's target audience will be mixed since we are focused on aligning the interests of the Finance, Real Estate and Energy industries. Our audience will include single-family home owners to commercial owners with hundreds of buildings in their portfolios to multi-billion dollar investors. The site will also attract students as well as entrepreneurs working in the cleantech sector.
EPR-squared is creating a completely new market that will revolutionize three of the largest and most traditional industries in the world. Through our business method we aim to create a collaborative effort that will benefit every participant while creating an entirely new market. This innovative market has the potential to get currently unemployed individuals back to work while creating new jobs in the process, which should attract public and private support.
Although we will be serving traditional industries, we would like to convey an edgy, tech culture that will attract the best and brightest from all over the world. We will be looking for young, energetic and intelligent engineers, real estate professionals and finance specialists. In addition, we want to make sure that those that are interested in our company mission have integrity, are self-motivated and passionate about life.
Finally, I would also like to make sure that a 5th grader finds the website engaging and easy to navigate.