Photo blog for outdoor retail company

Sea Eagle Boats

Sea Eagle Boats has been selling quality inflatable boats and kayaks for over 40 years. We pride ourselves not only on the quality of our boats but also on the quality of the relationships we develop with our customers.

We sell over 20 different products, ranging from whitewater kayaks to fishing boats which take up to a 40 HP engine.

Our target audience is generally pretty broad (we sell many different products, and market them to different types of customers), but for the most part we're aiming for people who are into boating, fishing and general outdoor recreation.

This blog is going to be an offshoot of our main homepage. We regularly have customers submit photos to us, and wanted to use this blog to share our favorites, and to tell the story behind them.

Essentially our requirements are pretty open, so feel free to really use your creativity on this project. We're going to be utilizing one of the "Sandbox" themes that Wordpress provides, so you'll have a blank canvas with which to provide your custom CSS.

As mentioned in the target audience section, this is going to be an offshoot of our blog where we share photos that customers have submitted to us, along with stories about the photos and their general boating experience. We'd like the blog to resemble our homepage (Seaeagle.com), but in terms of its surface aesthetic (colors, etc). Don't let the thought of having to seamlessly blend this blog to the homepage stifle any creative ideas you may have.

The only content on this site is going to be the images and the supplementary content, so try to make the blog clean and easy enough to navigate. Our general audience is probably not the most web savvy, so keep that in mind too. The pictures are going to be the star of the show, but we want to make it easy enough for the user to navigate between different posts.