The target audience for this site is someone who is considering moving to Marble Falls or someone who has recently moved to Marble Falls.
The site design should be modern, but not flashy. It should attract a user who is a novice to moderate user of the Internet and web, but it should not target web experts.
Our vision for this website is twofold. Primarily, we desire it to focus on promoting properties for sale and for rent, outside of the typical real estate sites that simply wrap an MLS listing inside an IFRAME. We want the site to personalize these properties and listings, and we want the website to generate inbound phone calls (leads) for us to work with on selling and renting these properties. We want pages for "homes for sale", "land for sale", "homes for rent", etc.
Secondly, we want the website to serve as a community hub for all sorts of businesses, activities, organizations, and clubs that you might find in a community. An example of this part of the website would be kingwood.com. While it is not a real estate practice, it is a good example of the "community hub" I'm describing. This part of the website will have pages for "plumbers", "doctors", "electricians", "restaurants", and other high level yellow-pages type categories.