It's for a team within TripAdvisor, we are thinking a modern, stylized, clean version of the team name "Site Experience" and possibly a small accent shape (there's no formal "logo").
Internally the team is abbreviated "SiteX" - or hyper abbreviated "SX"
We've done a plain text logo in the past, and people new to the team have wanted to get gear themselves, so we were thinking of using "2015" in conjunction with the name of the team to give people a sense of belonging for this year's group.
We explored and liked the idea of being intentionally shorthanded - for example, favoring the "SiteX" or "SX" abbreviations prominently - sort of a nod to this being a cool kids club that isn't trying to appeal to a mass audience - making people on the outside think "what team is SX? oh! site experience!"
I'm imagining a dark background (maybe a deep variant of blue) - but depending on who manufactures the jacket, it might have to be a more run of the mill color like black. I'm looking for modern neon accent colors - which is very off brand for us (tripadvisor.com) - but is design forward and sort of what the team represents.
Font-wise, I'm thinking something like the new Apple "San Fransisco" font, but sans serif, and either very thin or demibold.
This will be likely screenprinted.
Also, there are two divisions of the Site Experience team, so if it helps guide an accent shape, some simple geometric shape (e.g. a square divided in half) would be nice.
I'm attaching some random files I've created if it helps - but they're by no means prescriptive. I sort of ran with the idea "TripAdvisor after dark" - an inverted and modern take on the current green primary brand color - used to represent the Site Experience team.
Thanks for the submissions so far. A few themes:
- Looking to create effect through creative use of kerning, leading, etc.
- The best designs so far have incorporated white as a base color with a (neon) green as an accent. Equally fine with limiting it to two colors as I am having additional accent colors. They DON'T have to be exactly within the palette specified, but should be "neon"
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