HomeSwapper is the UK's leading web service helping social tenants swap homes. We have over 155,000 members and over a million hits a month.
We are a company with an ethos of belnding commercial strategies in social areas to make a real difference to people's lifes.
We will be speaking to exisiting markets who are mainly female.
The audience are mainly made up of a lower social background.
We are currently re-designing/ re-branding our website and want to create a character (or two) to guide people through the site in particular the registration process.
The character we envisage is called 'Swapster' and is a house shaped person. We've found a photo library image of a character that would suit but really want something that is our own take on this (image has been uploaded).
The house needs to be quite visual and we need it to make the following actions:
Arms in the air celebrating
Also, because we are a home swapping service we'd like two characters with slight differences, perhaps one could be a house and one a flat or even male and female...
Design layouts for new website and how the house character would be used are attached