The color scheme can reflect that of our website/logo. We use as specific blue throughout, so that should be included. (http://www.welcomefunds.com) Also, our text is usually a bit larger than standard brochures/website due to the target audience including the elderly. We have included a few stock images that we have used in the past (for examples, not necessarily a must-use), and have all of the images contained on our website if need be. We did a 30 day dreamstime subscription and have hundreds of stock photos if need be.
The overall themes we convey are: professional & trustworthy company, privacy and confidentiality, financial freedom to those burdened with financial stress or medical ailments, real stories of cases we have closed, etc.
The charts/tables/graphs/real stories presented in the Word Document are not meant to appear in that exact format. We would like design and creativity applied to their display.
Two examples of similar “professional client pieces” (designs, professionalism, content display, etc) can be found through Pacific Life: http://www.pacificlife.com/NR/rdonl…940018.pdf AND http://www.pacificlife.com/NR/rdonl…097401.pdf
Additional note: This is the first document in a series of items we will need to be created. We anticipate working with the winning designer to create a tri-fold brochure, corporate brochure, agent brochure, and more.