Academic, yet approachable. Emulating wealth management visual aesthetic, but more focused. Use of Cardinal Education’s colours: blue, pantone 286C, RGB 0, 51, 160; golden yellow, pantone 7753c, RGC 193, 160, 30. Our wider colour palette is: dark blue, RGB 0, 27, 83; very pale blue, RGB 24, 91, 236; purple, RGB 31, 23, 58.
Use of Serif fonts.
Should communicate the essence and emotional qualities of the brand.
Should show how Cardinal Education improves lives and makes the world a better place.
Should reflect the brand personality as inspirational, intelligent, capable, and dedicated,
Photo guidelines: use a shallow depth of field, use colorful & vibrant images, use action shots (a student and an associate side by side at a desk is not an action shot. A student taking an exam or doing homework is not an action shot).