I arrived at the name Arteria because it represents vessels that carry from the heart to the body. I come from a property family and this is my personal foray into real estate, and so I am but an offshoot from a beating familial heart.
It's also about doing things different, and getting to answers from different directions. It's about taking feedback from customers and those without a voice and creating environments in which they can thrive.
Our approach to new development will always be design-led but not only in its aesthetic, but also in its focus on efficiency, health, and improving how we do things. It's valuable, and of high quality, but economical. It's innovative, but trustworthy.
The logo should be clean, and incorporate the name. The website will be Arteria.re and a version that incorporates the '.re' would be welcomed. Indeed the company may be called arteria.re in recognition of a tech-savvy-ness that real estate requires. It's a competent property company that cares a lot about un-property things.
The brand will primarily be used to frame ideas for new brands and development opportunities, rather than act as the brand for the idea itself. It's the investor or owner of new brands and ideas, rather than the emblem of the ideas themselves. For example, it's Hersheys where the product that is customer facing will one day be M&Ms. It's strong, and speaks with clarity, but its inquisitive, curious and nimble.
Importantly, it's a fun, broadminded, light-hearted place to work for top-performing real estate professionals.