Creating a powerful visual identity for Alchemy Rewards

Alchemy Rewards

Powerful Personalised Rewards

1. Marketing services agency.
2. Business-to-business company.
3. Target Audience: Marketing & Commercial Managers of large blue chip businesses – highly visual, extremely busy with brief attention spans.
4. We build reward solutions that enable brands to engage, recruit and thank existing customers with compelling rewards, discounts, competitions and experiences.

Silver / Gold

1. Colours: Silver and/or Gold, white...
2. Our intended meaning of Alchemy:
‘a power or process of transforming something common into something special’ http://www.merriam-webster.com/dict…ry/alchemy

Alchemy is an influential tradition whose practitioners have, from antiquity, claimed it to be the precursor to profound powers.

Definitions of the objectives of alchemy are varied but historically have typically included the ability to:
• change base metals such as lead into more valuable metals (gold or silver) and/or
• the development of an elixir of life, which would confer youth and longevity.

3. Visual Aesthetic:
o Professional
o Premium
o Clean
o Simple
o Luxurious