LOGO Briefing for pepperspirit (PEPPERSPIRIT)
The Logo will be used for a website (Community, Database). This Website http://www.pepperspirit.com offers aplications and services in all areas of virtual Reality (VR) and Augmented Reality (AR). The brand will also be printed on special devices (cardboard-glasses for AR).
The target groups are companies interested in VR and AR- applications who wish to publicise their own services. Pepperspirit creates VR Applications for their clients.
Users should be able to upload their own VR and AR-application to the platform.
The logo needs to be used for a community business website, businesscards, posters and other printmedias.
The logo shouldn’t look too technical. It should look modern and arouse some positive emotions.
- discover a new world
- dream your own world
Inspiration possibilities: Dreamwork-Logo, maybe wizard from ozz
The philosophy of the company is to discover new worlds with VR und AR and to use that techology for effective advertisement.
The LOGO font should be your own creation and not from an existing font.
The origin of the name pepperspirit:
The ‚pepper’s ghost’-effect, was an invention of John Henry Pepper in the 19th century.
Mr. Pepper developed an illusion-trick with a mirror, a flat piece of glass and special lighting to generate a ghost on the stage of a theatre. In a certain way that was it the first hologram. (See picture)
The name ‚Pepper’s Ghost’ needed to be changed to ‚Pepper’s Spirit’. However, we believe using the name pepperspirit instead of pepper’s spirit would be better.