We are looking for a new CI for an umbrella brand.
Currently we have two names to choose from. Unfortunately we have not yet made the final decision, so please include both names in the design process.
1. Performance.One or P.One
You can use both spellings ( background idea is that we are occupying a „.one-domain“ with it, therefore we would like to have a point between „Performance“ and „One“
Our source company is called Suchdialog: http://suchdialog.de
Since „suchdialog“ is specialized in lots of different things we would like to split our services into three sub-brands and create one family branding.
The three sub-brands have the following focal points:
- Human Ressources –> Name: „rikro͞o͞t“ (phonetic for „recruit“
- Digital Marketing –> Name: „suchdialog“ (with lowercase „s“ please)
- Big Data & Analytics business –>Name: „Facts“
Please create logo suggestions for „Performance.One“ and „SDG“ and create a concept how you would integrate the three sub-brands.
rikro͞o͞t – powered by P.One / by P.One / by Performance.one (slogans)
suchdialog – powered by P.One / by P.One / by Performance.one (slogans)
Facts – powered by P.One / by P.One / by Performance.one (slogans)
- black logo for umbrella branding and different colors for 3 sub-brands
umbrella branding includes all three main colors of sub-brands.
Please consider these ideas just as examples. Other ideas are welcome as well. The concept comes first.
Please note that you don't necessarily need two create also three logos for the sub-brands. The most important thing for us is to find a logo for the two proposed names of the umbrella brand.
For now you can find a typographic solution implementing the sub-brands into your concept.