PROLICHT CATALOGUE/COFFEE-TABLE BOOK REDESIGN

PROLICHT

PROLICHT is a globally successful premium manufacturer of architectural lighting concepts. Individual lighting solutions for professional needs are developed and built in record time. Being an international company, PROLICHT has production and assembly facilities at the Tyrol main location as well as a global distribution network with partners in more than 60 countries. The company is specialised in the production of architectural luminaires and light systems for the shop and retail area, hotel industry and gastronomy, offices, public buildings and private houses. As of July 2014, the Tyrolean company has about 130 employees. Efficient processes, a clear statement regarding the Tyrolean production site as well as a streamlined form of organisation are the basis for the economic success of the PROLICHT GmbH. Ecological and social sustainability in the value chain, comprehensive product responsibility and the conservation of resources are an integral part of the company strategy.

PROLICHT makes a distinction between two transaction types:
􀁸 Dealer business: The dealer acquires orders via the lighting
designer, architect and customer and orders the goods from the manufacturer. The dealer acts as barrier as ticket to the market
􀁸 Direct customer business: In this case, the customer has
direct contact to the manufacturer. Reasons for the customer to skip the existing dealer structures are: enhanced negotiating position, customer-specific products, no supraregional dealer structure (e.g. customer = international retail chain).

While purchase processes and revenue streams can mostly be influenced by the two stakeholders “dealer” and “customer”, architects and lighting designers are heavily involved in the decision making in favour or against a manufacturer.
Architects, lighting designers, building equipment engineers, electricians with lighting planning expertise, decorators, shopfitters, interior designers, interior decorators,...all these occupational groups play a decisive role in the design of a construction project and have significant influence on the selection of the products used.

1. TASK
PROLICHT, an internationally operating manufacturer of high end luminaires and architectural light solutions in the B2B business environment, based in Tyrol, Austria, is currently working on the newest edition of their biannual catalogue. The print catalogue is the number one marketing tool for the company and needs to meet the highest standards in design, style and quality of production: Think 400 pages, hardcover, coffee-table book filled with emotional and inspiring images rather than a collection of technical data.

This contest covers the following aspects:

COVER DESIGN:
Design of the cover, spine and backside of the book.
Material suggestion for realization (e.g. linen, leather, high gloss cover, …)
Production suggestion for realization (e.g. embossing, effect lacquer, …)

2. CONCEPT
This is the eight edition of the biannual PROLICHT Catalogue. The edition of 2012 was called 6i (which in German is pronounced as sexy) because our production is smooth and our products are stylish and design driven. The 2014 edition was called BLUE SEVEN as we PROLICHT is one of the few manufacturers which can offer a variety of standard colours without additional cost or longer production time. Also, BLUE SEVEN describes the psychological phenomena that among all people blue is their favourite colour and seven their favourite number.

This edition of the catalogue shall be themed by the following topics: ENDLESS POSSIBILITIES and CUSTOM TAILORING. PROLICHT offers their customers the possibility to customize the product they order to meet their individual technical and design needs (see USP: ENDLESS POSSIBILITIES + BRAND/SUCCESS PATERN: CUSTOMIZATION). Compare: automotive industry, where customization of the final product is a prime approach.

As a reference, please consult the following link for the past editions of the catalogue: http://media.prolicht.at/pindownloa…?pin=WNZR7

3. DESIGN GUIDELINES
STYLE: Modern, luxurious, technical, puristic, unpretentious, unadorned, classical, linear
MATERIAL: look and feel of surface must meet highest standards and underline the premium positioning
CORPORATE COLOURS: BLACK AND WHITE
COMPLEMENTARY COLOURS:

Please find an excerpt of PROLICHT corporate identity guidelines attached to this briefing.
Logo data can be downloaded from http://www.prolicht.at/pages.aspx?pageid=278

Please consult the attachments for more detailed information