PROLICHT, an internationally operating manufacturer of high end luminaires and architectural light solutions in the B2B business environment, based in Tyrol, Austria, is currently working on the newest edition of their biannual catalogue. The print catalogue is the number one marketing tool for the company and needs to meet the highest standards in design, style and quality of production: Think 400 pages, hardcover, coffee-table book filled with emotional and inspiring images rather than a collection of technical data.
This contest covers the following aspects:
Design of the cover, spine and backside of the book.
Material suggestion for realization (e.g. linen, leather, high gloss cover, …)
Production suggestion for realization (e.g. embossing, effect lacquer, …)
This is the eight edition of the biannual PROLICHT Catalogue. The edition of 2012 was called 6i (which in German is pronounced as sexy) because our production is smooth and our products are stylish and design driven. The 2014 edition was called BLUE SEVEN as we PROLICHT is one of the few manufacturers which can offer a variety of standard colours without additional cost or longer production time. Also, BLUE SEVEN describes the psychological phenomena that among all people blue is their favourite colour and seven their favourite number.
This edition of the catalogue shall be themed by the following topics: ENDLESS POSSIBILITIES and CUSTOM TAILORING. PROLICHT offers their customers the possibility to customize the product they order to meet their individual technical and design needs (see USP: ENDLESS POSSIBILITIES + BRAND/SUCCESS PATERN: CUSTOMIZATION). Compare: automotive industry, where customization of the final product is a prime approach.
As a reference, please consult the following link for the past editions of the catalogue: http://media.prolicht.at/pindownloa…?pin=WNZR7
3. DESIGN GUIDELINES
STYLE: Modern, luxurious, technical, puristic, unpretentious, unadorned, classical, linear
MATERIAL: look and feel of surface must meet highest standards and underline the premium positioning
CORPORATE COLOURS: BLACK AND WHITE
Please find an excerpt of PROLICHT corporate identity guidelines attached to this briefing.
Logo data can be downloaded from http://www.prolicht.at/pages.aspx?pageid=278