We need a cover page that will grab attention online. The cover could consist of one strong graphic, integrated with title and subtitle.
Title: Rent to Own: A New Path to Homeownership
Subtitle: The Tenant-Buyer’s Essential Guide For Success
Authors: Rachel Oliver and Neil Oliver
The cover page has to be catchy, so that the general public will be able to relate to it. The target audience is women aged 30-45. They are typically doing research about rent to own online and that is where they will come across this book. The cover page has to stand out and grab them within 3 seconds yet instill a sense of trust. Something on the cover should scream to prospective readers: “you NEED to read this guide to protect yourself from getting into a bad rent to own situation”.
While women are the primary target audience, this book is for anyone who is…
a) unable to qualify for a mortgage due to low down payment, low credit score, new immigrant, self-employment income, new employment
b) considering rent to own as a way to get into home ownership
c) skeptical or feel they may get burned or ripped off in a rent to own arrangement
d) fed up with wasting money paying down their landlord’s mortgage and want a home to call their own (even if they can’t get the mortgage today)
e) eager and interested in rent to own, but may be trusting too much in these arrangements
f) mystified by how rent to own works, the jargon and terminology some websites use to explain it
All of these folks will find this guide useful because it will provide a straightforward reality check and practical advice for their situation. There are 13 information-rich chapters in this guide to educate people on how they can reap the rewards of rent to own and avoid the pitfalls.
Here are a few things to consider in proposing a design. Otherwise, you have complete creative freedom.
Eye-catching in any size:
The cover needs to look catchy not just in full size (e.g. 8”x10”), but also when it is shrunk down extremely small (e.g. 90x125 pixels) to appear in online banners. The book cover page should also stand out well if it is presented in a list of “other” books like this one: http://www.goodreads.com/shelf/show/women
Subtle imagery to imply Canadian content:
We would like to provide a subtle indictor that this book is by Canadians for Canadians.
Although we do not insist on any specific colours, surveys suggest that blue or green appeals to women.