Wie kimberlywhitebooks das erste buchcover Abenteuer antrat
The Shift: How Seeing People as People Changes Everything
Kimberly White spent 12 years overpaying on Manhattan rent in order to take her five children to free museums, and recently relocated to a small farm town in Illinois to avoid museums and focus on writing. She is a certified Arbinger presenter and former research assistant to the founder, Terry Warner, and a first-draft editor of Leadership and Self-Deception. Her 9 months of research for The Shift included dozens of hours working alongside nursing home employees in offices, showers, vans, patient rooms, kitchens, and one very creepy basement. This is her first book.
Most of us think we see others as people; after all, how else could we see them? But in reality, as we go about interacting with friends, coworkers, family members, and partners, very often we see them as though they were no more than objects. We only value them for what they provide to us, we find them irritating or disruptive, and we spend no time discovering or wondering about their inner experience and motivations. This book is about one woman who, on assignment to research a nursing home company, learned from the nurses and housekeepers there how to truly see people as people. The employees valued all their patients, however frail or ill or disruptive or lost to dementia, and showed how to look beyond the surface to the true soul inside. The author experienced a profound shift, from seeing others around her as objects to seeing them as people, and discovered that much of what she had believed about her life and relationships was false. The Shift uses dozens of moving true stories to illustrate to readers the way to experience this profound shift in their own lives.
Followers of The Arbinger Institute (Leadership and Self-Deception) are an obvious audience, since book draws on their ideas and will be shelved alongside their books. Health care workers, executives, and administrators, are another primary audience, so subtle nods to the healthcare industry would be highly effective. However, since the book will also be marketed to Arbinger followers and general self-improvement readers, the health care angle should be downplayed so as not to alienate those other audiences.
Ich weiß es noch nicht.
Designs zur Inspiration
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Designer dürfen frei wählen
The book will be published by Berrett-Koehler in 2018. Designers should check uploaded images to see the newest book cover by the Arbinger Institute for Leadership and Self-Deception to make sure this design is compatible (though it need not be imitative or matching). The main emotion the cover should evoke is surprise and change, to reflect the meaning of "The Shift" as change. Clients would very much like to see a subtle nod to healthcare to reflect "The Shift" as a reference to healthcare work schedules. The look must be professional and not alienate serious business readers. We are interested in seeing covers that primarily use font work to indicate the change dimension, but also those that include imagery. Any imagery, however, should be spare and iconic.
Was vermieden werden soll
No generic self-help look; that is, no blue skies, flowery meadows, etc. No explicit nursing home imagery.
Dateiformate der finalen Designs
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