Christoph C. Cemper began working with online marketing in 2003, providing search engine organization (SEO) consulting and link-building services to businesses and business professionals. Due to a pressing need for reliable, comprehensive, and accurate SEO software, he developed an internal tool for his own business, in 2006, that could verify links associated with websites.
This initial software tool became a baseline product, and evolved into the company’s complete software service, LinkResearchTools (LRT). This software suite launched to the public in 2009, a SaaS product with four tools.
The goal of the company, and its software suite, was to ensure that each business controlled their link associations on the internet. By doing so, the business controlled their image and brand name; the LRT software allowed them to disavow links to websites they felt were discordant with their values and image.
The importance of a business recovering from Google penalties, protecting against future penalties, outgrowing their competitors, and increasing their traffic through proactive link building becomes imperative, as the search engines gain greater control and power.
When the famous Google Penguin update changed the rules of SEO in 2012, Christoph launched Link Detox®, a software built for finding links that posed a risk in a website’s backlink profile, and introduced the technology and formal process for ongoing link audits in 2012, as well as pro-active removal and disavowal of bad links.
Christoph focuses on leading his team to remain cutting edge in staying informed, and adapting to, any changes to search engine algorithms that affect the company’s clients and their businesses. In the post-Penguin era, every link-building mistake can lead to a Google penalty resulting in lost business.
Thanks to ongoing development and continuous testing, LinkResearchTools now provides dozens of SEO tools with ever-growing power, functionality adapted to market requirements, and the algorithmic changes from Google, Bing, Yahoo, and other search engine changes.
In 2015, Christoph launched Impactana®, a unique “Content Marketing Intelligence” technology, which supports marketing professionals seeking content ideas that make an impact.
Christoph has been speaking and writing about link risk management and search engine organization since early 2011. He is multi-lingual (German and English) and a renowned speaker, presenting at more than 300 high-profile search engine organization conferences. As well, LinkResearchTools sponsors a variety of charity events, including the SEOktoberfest, held in Munich each year and attended by top-level SEO experts, with proceeds provided to humanitarian organizations.