These comments are intended to convey a mood only. Very much understanding that design is the designer’s work, not mine, I hope they don’t come across as too heavy-handed.
Atmosphere to evoke; audience to attract
To convey an idea of the atmosphere evoked around books which have done well in attracting what I anticipate to be my audience, please review other Kray titles sold at Amazon’s Kindle Store under Books > Biography & True Accounts > True Crime then Criminals; Organized Crime; Mafia & Organized Crime; Gangs; Murder & Mayhem. I am eager that you should offer recommendations on current market trends whilst adding original twists.
Cover to comprise three images:
• Photo of Reg Kray’s face on front cover, portrait orientation, large, furthest edge from spine but almost filling frame
• Wayland Prison, landscape orientation, full width across bottom of both covers and spine
• Author photo on back cover, full body shot, portrait orientation, taking up no more than a quarter of the frame, furthest edge from spine
Many images available simply by googling “Image Reg Kray.” Only direction here would be that we need an older Reg (this* as an example, to give you an idea, or the lower center here*, but not one making him look weak or vulnerable, ie with NG intubation feeding into his nose). Designers from other than the U.K. should be aware there were two Kray twins; we need Reg only, not Ronnie.
*Hyperlinks did not copy; please email.
Same story with googling “Image HMP Wayland” and “Image Wayland prison.” Only direction here would be that we don’t want signage; any sort of extraneous typescript would complicate the cover, distracting from our text. So, recognizable frontage architecture or aerial only.
Author photo attached. Background probably to be removed to minimize clutter. Maybe use mirror image, so it appears the figure is leaning against edge of cover furthest from spine.
Copy and Font(s)
Front cover: Author name, title and subtitle only:
• Author name, John Cagney NASH (but I can happily do without the “John” and “Cagney;” more impactful to have only the single syllable)
• Title, REG KRAY – BANGED UP!
• Subtitle, 462 Days Next Door to Britain’s Most Infamous Gangster
Back cover: Neither puff nor reviews; only the following copy (and please feel free to offer editing suggestions):
Written by the man who did time as Kray’s cellblock neighbor, REG KRAY – BANGED UP! may be the last publication to reveal startling new facts about the Krays. It certainly explores new correlations decoding their careers. Reassessing all you know about the Kray twins’ lives, the book also offers exclusive, uniquely human perspectives on what you don’t.
From April 20, 1999 to July 24, 2000 – Reg Kray’s last day in jail – he and Nash shared endless conversations, none of which have ever been published before… anywhere. Now, you can share in them.
Politically incorrect and profane, this book challenges both criminal assumptions and crooked, corrupt law enforcement and legal systems.
• Learn how the twins’ childhood experiences cemented their eventual fates
• Learn how different Britain would be with the Krays still running things
• Learn how horsepower coercion is every so-called “civilized” society’s unspoken, inevitable last resort
• Learn Mr Reginald Kray’s Three Lessons for Successful Lawbreaking
The photograph of Kray’s face is likely to be stark black-and-white, which I anticipate either echoed in the text or completely contrasted by bright text (no wishy-washy middle ground).
Because the work publishes on the fifty-year anniversary of a news event which received massive coverage in the U.K., I’m eager that the font evoke a feel of the newsprint remembered from that era. An alternate idea may be a nod toward classic noir, but not the burlesques most often associated with Raymond Chandler.
Thank you for reading. Best of luck with your submission.