Ryan Riley's Growing Elite Marijuana
Hey guys, my name is Ryan Riley and I am the author of a hot new marijuana growing product line of digital products. You can view our website here so you know what to target in these ad creatives:
That's the landing page.
**VIEW THE PROJECT BLUEPRINT HERE: http://www.howtogrowweed420.com/Pro…eprint.jpg
Who will be viewing/clicking these ads? Everyday average joes [marijuana enthusiasts], who are tired and sick of spending their hard-earned cash on mediocre buds who really want to ditch their sketchy ripoff dealers and grow their own amazing herb... the EASY way.
There's a lot of confusing hard material out there, and they hate that. *EASY* but potent is key.
After extensive market testing, the above describes their needs perfectly and those elements will need to be present in the ad creatives.
The customer wants the END-RESULT, so sell this only in the banner. The end result for our prospect is Sticky, Frosty, Crystal-Coated, Potent, Sparkly, THC-Rich, Incredible Tasting, Mouth-watering Marijuana... or to take it a step further; "Smoking Less For That Sensational Stoned Feeling."
Using these things in the banner ads as a selling point (NOT the eBook product, that's just an OBSTACLE to their goals dreams and *desires*) WILL convert the click, and that is what we are looking for - to get as many people clicking these ad creatives as we possibly can.
You can even use erotic and provocative images [like half-naked 420 girls covered in buds) WHATEVER gets the most attention and can get the click wins in this game, the money is yours.
>> THE FINAL PRODUCTS MUST BE ANIMATED IF YOU CAN. (Whatever converts the click. The less frames the better, people don't like to sit there watching a movie in the form of a banner. Remember QUICK PUNCHY and ATTENTION GRABBING that makes them click.)
THE PROJECT: Basically, you are to create AWESOME eye-popping, attention-grabbing banners that will placed on various 420-related websites.
I will be needing, 468 x 60, 125x125, 250x250, and 120x600, and 600x120 ad creatives, in full .psd ready format.
THE KEY: Do you know what "banner ad blindness" is? It's when an ad is so damn pretty it LOOKS like an ad, that noone even gives it the time of day. I'm sure you yourself do this on multiple websites daily.
So the goal here is to get this thing MARKETABLE one key I learned that highly converts is to SELL THE CLICK, not the product. That is the point of these banner ad creatives afterall.
Remember to hit those gut-level emotional triggers mentioned above in the target audience.
You can go to http://www.weedporn.com/ for awesome pictures of marijuana (they must be mouth-watering). Or just do google searches.
I've included our main eBook product image below with a transparent reflective shadow so you can use it on any background color and it looks great. I've also included various logos of renowned magazines our eBook has been featured in for social proof
The money will go to the one who can make the most beautiful, eye-catching banners, as well as at the same time avoid "banner ad blindness" by making it 100% marketable - selling the CLICK and getting the customer's mouths watering aching to click the various banners you will create.