We offer a car buying service to individuals in Australia. Our selling point is that we use our buying power and connections to get them a good deal and save them all the running around the car dealers.
These ads will point to our lead generation websites which we aren't trying to 'brand' so no existing brand will need to be carried to the ad.
If you are interested,m the parent company that will look after the customer once they have made an enquiry is here http://www.privatefleet.com.au
Our target audience is anybody who might be looking to buy a car. We plan on doing some advertising on car related forums. Like the toyota owner's club etc.
Three unique banner ads:
one 468 x 60
one 125 x 125
one 120 x 600
***we onl;y require one banner to choose a winner***
The ad's need to tempt potential new car buyers to click through. The obvous themes/concepts that you *could* use (in order of importance)would be:
In general we are looking for very clean crisp ads. Not complex but smart and modern looking.
Now here's the interesting bit...
We actually have a bunch of standalone websites we want to promote. These are like toyotadiscounts.com.au, volkswagendiscounts.com.au etc etc.
This is great because it means by promoting the domain name in the ad, you are also describing the product. So it makes sense to mention the domain 'ToyotaDiscounts.com.au' prominently in the ad.
I personally like the question and answer approach too. eg 'Buying a New Toyota?', 'Save $1,000's!' but that is up to you.
Now the last thing is I need whatever design we decide on to be replicated for 10 other URLs to effectively create 30 new ads. So we'd also have a bunch of ads for http://www.mazdadiscounts.com.au, http://www.audidiscounts.com.au etc.
The design, imagery and animation will remain the same but for each new set of ads, you would need to replace:
1) any working of 'Toyota' in the ad
2) the mention of the domain in the ad - 'ToyotaDiscounts.com.au
3) the target URL.
Thanks very much - any questions please just ask.