The company is called TouCoul. We are a startup and our first product is CoulVue - a vehicle headrest mounting system for the iPad.
(website may have a few bugs - we're working on it)
Personality is clean, functional, intuitive design.
Primary: Apple enthusiasts who have an iPad. This ad will appear on sites like MacWorld, Engadget, and Gizmodo - as well as major sites like NYtimes.
Secondary: Young dads with iPads.
Here are the sizes we need:
468x60 , 728x90 , 300x250 , 336x280 , 160x600 , 120x600 , 200x200
**You may do one or two concepts (preferably at least two) and then apply it to the rest of the sizes once we award you the project.
No flash - this an Apple accessory! You may do animated giffs though - in fact they are preferred if they are done well.
You can find info on the product by going to our site (http://toucoul.com) and clicking on CoulVue. Feel free to use any copy you want or write your own.
Ideas to get started:
What sets this product apart from it's competitors is its ability to extend, tilt, twist, and go in to share mode. It would be cool to demonstrate this in the ad if possible. If not, the primary message is a general one: CoulVue mounts your iPad securely to the back of your headrest, creating an immersive backseat entertainment experience.
Let me know if you have any questions. Thanks!