IndiaLD.com is an international long distance provider offering cheap long distance calling to India from the US, Canada, Australia, and 8 other countries. We offer convenient monthly calling plans and pay as you go calling cards.
IndiaLD is the preferred brand of calling card for high volume callers who make 1000 minutes or more worth of calls to India that want to enjoy low rates, no fees, and the ability to use their account from multiple phones or want to share their plan with family and friends.
We are targeting Non Resident Indians who make international long distance phone calls to India. Our customers are typically male, in their 20s and 30s and are either attending university outside the country or working abroad in high tech and finance.
I am attaching some of the banner ads that have worked well for our brands in the past so you can see what we are looking for. We need some fresh looks and messaging to add to our existing creative. Spend some time looking at the site so that you are familiar with our selling points and products.
We are looking for 2 creatives in the following banner sizes: 250x250, 336x280, 728x90, 425x600, 160x600.
Regular old image banners, with a file size of under 49kb.
Take the two creative concepts below and do an initial design for each of them in the 336x280 size. I will give you feedback on what works and what doesn't and if I like what you've turned in, then you can submit designs for the rest of the sizes.
Concept 1: Stay Connected To India
Appeal to Indian expats who are missing home and call India often. This should be a combination of emotional appeal (use a picture of someone that could be a close family member, girlfriend, friends), and how our pricing and features let them call India a lot.
Concept 2: Don't Chase Deceptive Rates. Choose The Trusted Way To Call India.
There is a lot of misleading advertising in the market for India calling cards.
The big companies like to advertise a 1 cent per minute rate to call India and then hide all sorts of different fees into their pricing. VOIP providers advertise unlimited calling to India, then hide a cap on the # of minutes per month you can actually call to India. There is no such thing as unlimited calling. Position IndiaLD as the honest, no fees, way to call India cheap while also pointing other companies tricks (fees and fake unlimited rates).
Both creatives should include our 1c/min and no fees in the ads.