This contest is to design a set of four banners with a clear calls to action. I'm after impelling banners that capture viewer attention and make it imperative for people to visit 'now'.
This is a 'Direct Response Marketing' assignment rather than one for outstanding beauty. A beautiful banner that nobody clicks on is pointless. If you do not understand Direct Response Marketing, this contest is probably not for you. (If I have offended you - at least we have both saved a lot of time. Thank you.)
The banners will drive traffic to either our site home page http://www.kidstoyworld.co.uk (or a dedicated landing page) where there is a sign-up box to claim 50% off their first order
Should visitors purchase on their first visit then that will be a happy co-incidence. The 'Most Wanted Action' is for the visitor to complete their first name and email address on the opt-in form.
Please familiarise yourself with our website and our core values. Your design should echo these.
The four sizes required are:
IAB Wide Skyscraper 160x600
IAB Leaderboard 728x90
IAB Large Rectangle 336x280
IAB Medium Rectangle 300x250
File sizes should be as economical as possible, and definitely within IAB guidelines.
Banners must be supplied as gif/jpg and accompanied by layered psd files in vector format.
Flash animation is not acceptable, and any non-original images must be licensed for commercial purposes and be free of any royalities. If there are separate costs to acquire images this must be stated at the time of submission.