Memocast.com is a Russian movie subscription streaming service (website). [Don't worry, the work you'll be doing is in English]
We allow our paid members to stream movies from our library of over 60,000 Russian films, serials, programs, and music videos.
Objective of banner, in ranking order.
Inform newcomers to website
Newcomers will be arriving on home page from SEM and affiliate campaigns.
Our users watch movies on their PCs and TVs through a broadband connection.
Our members are 25-45 year olds, not very web savvy, high income, family oriented.
You must completely design the banner section as shown in attachment.
All text from Ad-copy (attached jpeg) must be used. The attached jpeg highlights the elements and text to be incorporated in design.
There is one big button: "Sign Up" - This button should be bold, gradient
There are four small buttons: "sign in," "Drama," "comedy," "Romance"
Text colors should be altered to match theme. Text sizes can be altered to match theme. I only provided text only to inform what banner should say, not how it should look.
The dark gray area highlighting "sign up" section is only idea and sectioning off or not sectioning off this area is completely up to you.
Looking for light clear imagery to communicate that this is a movie website. The whole banner background does not have to be an image. It just needs to give a movie-theme while being easy on the eyes and complimentary to the rest of the site.
Most of your creative energy should be focused on the correct imagery and incorporation of it with the rest of the banner.
Some ideas to get you going: person watching movie on his laptop in <bed, couch, chair, etc>, possibly with his wife next to him. Don't get too cheesy on me though. A movie real going through the banner.
slightly blurred backgrounds are acceptable to emphasize text.
Please try to use gradients and colors from existing Memocast website.
Must submit .psd.