I am an indie game developer from Germany and i have published my first app on the AppStore two months ago. Sales numbers were rather average and i want to push the sales curve by placing ad banners on iPhone game sites and forums.
The game is a fantasy game, and the fantasy characters of the game are portrayed in a trading-card-like widget. The theme of the game itself is a "raid". The player should have the feeling of breaking into this dungeon, significantly depleting its inhabitants, taking all the gold, and still be considered one of the good guys. If you listen to the soundtrack "the rogue" by daryl banner on audiojungle.com you get the idea. You can also go to apples App Store to get the idea of the game. The name of the game is: Zans Mountain Lite and it is for free.
The main characters of the game are a knight and a wizard and the player can choose with which of them he wants to go into the dungeon to free a princess kidnapped by the evil dragon Zan.
Fans of fantasy and roleplaying games (computer and pen&paper) like HeroQuest, AD&D, Magic The Gathering, Munchkin, the Ultima series, Dragons Lair and others
The banner should somehow show that it is a dungeon game. You can show some fantasy characters on the banner, but make them in a cartoony style, like the characters from Dragons Lair or Munchkin. I will attach pictures of the main characters soon. It should be fun to look at the banners and people have to recognize typical dungeon elements. Maybe some brutality would also do good. I will attach the letter "Zans Mountain" to this briefing. The letter must be shown on all banners.
Sizes needed: 125x125, 300x250 180x150 270x100 200x90
Also it must be made clear, that it is for free (either by Free or Lite) somewhere on the banner.
Here a short description of the main characters:
Roland is a knight of the realms and he is quite proud of it. He is a hands-on knight and he has successfully fought many battles against the foes of the Realms and returned from really dangerous quests. He has never really cared about women and because he is already in his thirties, his father decided to send him on a quest to rescue a beautiful princess and slay a mighty old dragon and some dungeon inhabitants along the way.
Micks is a wizard apprentice at a court of a noble, who has sent one of his knights to rescue a beautiful princess. Since Micks feels, that this Knight is a fool and much too old to marry the princess, he decides to go onto a rescue mission on his own.